After more than 15 years of managerial experience, in 2013, I found myself in a situation in which I needed to be effective to reinvent myself personally and professionally. There were so many issues to resolve at the same time that my ability to organize myself was not a question of achieving better results but rather of personal survival.

I thought that what I had successfully applied to myself could be useful for people in a similar situation. I decided to model it and create a technique that people could learn. This is where the FASE® Method was born.

I started working with leaders of organizations that were eager to gain control, improve results and reduce stress. From the start, I realized that it was my own clients who were proposing improvements to the method in what were years of continuous adaptation to the real needs of organizational leaders.

In 2020, we adapted the Method to include hybrid situations of face-to-face and remote work. And I can say that, after hundreds of sessions and projects, and thousands of reflections and shared experiences, FASE® is the definitive method co-created with business leaders to optimize their time management and improve their organizations.

  • Expert in personal effectiveness, effective leadership and resilience development.
  • Author of Lidérate: the best-selling book on personal productivity.
  • PhD in Business Administration and Management from the Universidad Politécnica de Valencia, MBA from ESADE, and BSc in Economic and Business Science.
  • Lecturer, manager coach, Visiting Professor at ESADE and academic partner of ESADE Alumni.
  • Visiting Professor at various universities including HVA University (Amsterdam) from 2012 and 2017.

The Expert Team

Jorge García

I met Agustín in 2015 and was one of the first to implement the FASE® Method across a sales team I was directing at the time. When I saw the transforming effect the method had on the team and on myself, I implemented it in different organizations for which I was a consultant. I decided to become certified and accredited as a FASE® consultant. I have now been implementing the FASE® method for four years in more than a dozen organizations with around a hundred students.

I have over 15 years’ experience in multinationals such as Procter and Gamble, and R&D centers in Business Development, Sales and Marketing. In the last four years I have been working as a consultant and member of the management committees of technology-based companies in Spain, France, Finland, Sweden, Portugal and the Netherlands.

  • FASE Method certified consultant and FASE® Tech partner.
  • BSc in Economics and Business Administration and an MBA from IESE Business School.
  • Business Coach in the European Commission’s EIC Accelerator Program.
  • Visiting Professor at the European University of Madrid and Research Director of the Sales Excellence Chair at the Autonomous University of Madrid.
  • Author of the book El Viaje de los Supercomerciales, which summarizes the conclusions of the most ambitious research carried out in Spain on “extraordinary salespeople” carried out by the Sales Excellence Chair at the Autonomous University of Madrid.

Juanjo Marín

The FASE® Method brought such a radical change to my life that, since then, I have not only applied it, but I have also aimed to share it with students and clients. This has enabled me to see the improvements in the productivity and time management of business leaders first-hand.

I have held management positions in sales at Henkel in Spain, England, Germany and Portugal, participating in successful product launches and leading sales and marketing teams. I have been the General Manager and CEO of various companies in the retail sector and franchises where I have experienced the challenges and needs of senior management first-hand. I have great interest in other cultures and experiences, and I speak 7 languages.

  • Certified FASE® Method consultant
  • Associate Professor of Entrepreneurship on the Master’s in Engineering at IQS and in Strategic Management on the bachelor’s in marketing at the Faculty of Business Administration at IQS.
  • Associate Professor of Entrepreneurship in the Master in Entrepreneurial Finance at UIC and of Corporate Governance on the bachelor and master’s degrees at UIC.
  • Associate Director of the UIC Innovation HUB.
  • Associate Master Director in the Faculty of Business Administration at UIC.
  • BSc in Economics and in Business Administration from the UIC and the UNED, and PDD from IESE Business School.
  • Consultant for startups and spin-offs in the fields of Strategic Management and Marketing.

Laura García

After spending 15 years supporting people in their professional growth from different positions, I met Agus and his method during an inflection point in my career.

I have worked as an advisor, consultant, development manager and Human Resources manager in cooperative, multinational and family-owned companies. Just as the positions have been different, also the types of companies, the ways, behaviors and cultures have been quite diverse: something that I am really passionate about. In each experience my main driving force was always guiding my co-workers and customers to grow, to know themselves, to ask the right questions and to lead themselves in order to obtain the highest and effective professional results, and therefore, their happiness.

FASE is the ideal method to recalculate, prioritize, integrate and transform our days, to turn our work and our professional and personal projects into tangible realities. Since I have implemented FASE I have achieved a wonderful balance, managing to enjoy every challenge in all areas of my life, something that I considered really complex with the global, business, family and personal environment that we all live in.

My professional mission is to help people and teams to grow and prosper.

  • Diploma in Labor Relations, University of Valencia.
  • Degree in Labor Sciences, University of Valencia.
  • Studies in Instructor of Formators.

Joris van der Schoot

Meeting Agustin and his team and the introduction to the FASE® Method really inspired me to join the FASE family and help company teams take back control of their life and work. 

Having in-depth experience of working on boardroom level at major international companies I have first-hand understanding of the pressure and impact these positions can have on your life.

I have a deep passion for inspirational leadership and believe truly inspiring leaders have the ability to balance their energy between work and life. Being conscious of the dynamics between mind, body and spirit and leveraging the right tools will help you to positively navigate the pressures and joys that life brings. Our team and the FASE® Method will help you achieve this.

I have close to 15 years’ experience in multinationals such as PepsiCo, Procter and Gamble, Berkshire Hathaway and Nike. I have gained deep experience across all major commercial functions on both the execution- and the strategy-side, including sales, channel, marketing, data & insights and revenue management. I have been part of company boards leading local and international organizations.

  • Expert in team management, leadership development and organizational change.
  • MSc in Governance and Organizational Science, University of Utrecht
  • Master NLP practioner (certified 2023)
  • Start-up mentor in the Dutch Mentor Community
  • Co-owner of ‘Parttime Executive’, matching business owners with fractional senior executives

Susana Ayo

On my journey to help people achieve their best version, contribute to the group, and face changes, I met Agustín! An “old” classmate from the MBA program at Esade. I met him again while helping my husband and his management team. Pleasant surprises of life!! 

He helps me with FASE and my husband in the company that he leads. And his FASE Method brings so much to my intention to help that I need to certify myself and bring it to organizations and people.

I have been helping with change processes for over 25 years in large multinational corporations. From my beginnings in consulting (Accenture, Nexe), to my more than 15 years in various management positions in departments of international consumer goods (Cadbury, Kraft, Mondelez) and automotive (Bridgestone). First, helping with processes and systems, then focusing on management committees as a member of them, and increasingly focusing on individualized assistance to bring out the best in each person.

I am passionate about helping things happen, making changes real. And that the path is not just “a journey through the desert”, but that we even enjoy it.

I focus on helping to bring out the best in everyone to achieve changes, to make important things happen at a personal and corporate level.

  • Esade MBA
  • Bachelor’s Degree in Economic Sciences
  • Certifying as an ICF coach
  • OpenExo advisor

Gabriela Morales

With over 10 years of experience in the administrative field, I know that organization and effective time and energy management are key to efficient performance and a balanced life, which is why when I came across the FASE Method, I knew it was the right place for me to develop myself on all levels. 

I am passionate about working in synergy with my team, always focusing on finding solutions to drive project development and success, as well as the satisfaction of our students. All based on effective, clear, and concise communication, perfected in different countries, companies, and cultures throughout my professional career.

I know that the FASE Method is key to learning how to be a balanced leader, and I am particularly motivated to collaborate with our team to drive change in people’s lives, contributing to the construction of a future society that is much happier and balanced.

  • Journalism and Information degree – Santa Maria University of Venezuela.
  • Studies in effective time management.