After more than 15 years of managerial experience, in 2013, I found myself in a situation in which I needed to be effective to reinvent myself personally and professionally. There were so many issues to resolve at the same time that my ability to organize myself was not a question of achieving better results but rather of personal survival.

I thought that what I had successfully applied to myself could be useful for people in a similar situation. I decided to model it and create a technique that people could learn. This is where the FASE® Method was born.

I started working with leaders of organizations that were eager to gain control, improve results and reduce stress. From the start, I realized that it was my own clients who were proposing improvements to the method in what were years of continuous adaptation to the real needs of organizational leaders.

In 2020, we adapted the Method to include hybrid situations of face-to-face and remote work. And I can say that, after hundreds of sessions and projects, and thousands of reflections and shared experiences, FASE® is the definitive method co-created with business leaders to optimize their time management and improve their organizations.

  • Expert in personal effectiveness, effective leadership and resilience development.
  • Author of Lidérate: the best-selling book on personal productivity.
  • PhD in Business Administration and Management from the Universidad Politécnica de Valencia, MBA from ESADE, and BSc in Economic and Business Science.
  • Lecturer, manager coach, Visiting Professor at ESADE and academic partner of ESADE Alumni.
  • Visiting Professor at various universities including HVA University (Amsterdam) from 2012 and 2017.

The Expert Team

Jorge García

I met Agustín in 2015 and was one of the first to implement the FASE® Method across a sales team I was directing at the time. When I saw the transforming effect the method had on the team and on myself, I implemented it in different organizations for which I was a consultant. I decided to become certified and accredited as a FASE® consultant. I have now been implementing the FASE® method for four years in more than a dozen organizations with around a hundred students.

I have over 15 years’ experience in multinationals such as Procter and Gamble, and R&D centers in Business Development, Sales and Marketing. In the last four years I have been working as a consultant and member of the management committees of technology-based companies in Spain, France, Finland, Sweden, Portugal and the Netherlands.

  • FASE Method certified consultant and FASE® Tech partner.
  • BSc in Economics and Business Administration and an MBA from IESE Business School.
  • Business Coach in the European Commission’s EIC Accelerator Program.
  • Visiting Professor at the European University of Madrid and Research Director of the Sales Excellence Chair at the Autonomous University of Madrid.
  • Author of the book El Viaje de los Supercomerciales, which summarizes the conclusions of the most ambitious research carried out in Spain on “extraordinary salespeople” carried out by the Sales Excellence Chair at the Autonomous University of Madrid.

Juanjo Marín

The FASE® Method brought such a radical change to my life that, since then, I have not only applied it, but I have also aimed to share it with students and clients. This has enabled me to see the improvements in the productivity and time management of business leaders first-hand.

I have held management positions in sales at Henkel in Spain, England, Germany and Portugal, participating in successful product launches and leading sales and marketing teams. I have been the General Manager and CEO of various companies in the retail sector and franchises where I have experienced the challenges and needs of senior management first-hand. I have great interest in other cultures and experiences, and I speak 7 languages.

  • Certified FASE® Method consultant
  • Associate Professor of Entrepreneurship on the Master’s in Engineering at IQS and in Strategic Management on the bachelor’s in marketing at the Faculty of Business Administration at IQS.
  • Associate Professor of Entrepreneurship in the Master in Entrepreneurial Finance at UIC and of Corporate Governance on the bachelor and master’s degrees at UIC.
  • Associate Director of the UIC Innovation HUB.
  • Associate Master Director in the Faculty of Business Administration at UIC.
  • BSc in Economics and in Business Administration from the UIC and the UNED, and PDD from IESE Business School.
  • Consultant for startups and spin-offs in the fields of Strategic Management and Marketing.